Posted on April 20, 2017 by Kinga Kurek

Fake it till you make it. Does it really work?

I’ve always supported and praised authenticity. No matter what it was, design, writing, music…arts and communication in general. You name it. Therefore, of course for me it was important to be real and authentic from the beginning, not only the beginning of this blog but you know, in general, working in fashion industry and what not. I’ve always looked up to people who kept it real  and weren’t afraid to have their true opinions and who they shine through.Instead of hiding who they were, they made it their advantage despite of how much hate and or negative attention they got. They sticked to who they really are and grew from there.  But we always hear the term “fake it till you make it”.  And it mostly refers to faking one’s skill set or knowledge on something rather than faking personality or in this case numbers. And looking at recent events that happened both Instagram  and on Twitter I guess some bloggers out there (and in which I happen to knew few personally but I’m not going to drop names) have bought followers. And that’s the main issue.

My thoughts regarding the #instafraud


I get emails almost every single day “Hi, do you want to buy followers? it will help you! it only costs £££” and every single one of them I ignore. Because I know buying followers is bullshit, it’s like buying friends, you can’t buy friends. Spending money on fake followers won’t bring engagement, it will just make you look good on Instagram, for a bit. Because as I’m sure most of us have seen on Twitter, that many bloggers are coming forward about buying followers in the beginning of their careers in order to rank them higher on Instagram. Fake it till you make it I guess. And I guess thought that they have gotten a real relationship with real followers, but for what price? Will they ever be seen as authentic? Will their followers will ever truly believe any word they will say? Who knows. I know I wouldn’t. But I can smell a fake from miles away and I don’t follow them, what’s the point? If followers and numbers are that important to you to fake your way through social media and blogging than maybe you’re only in the blogging game just for the financial and material gain. And like I’ve always said  blogging should be about creating, sharing and connecting, thought blogging people got careers and found their voice. Don’t be that blogger who doesn’t appreciate the real engagement and followers. I do blame PRs on one side, many brands and PRs do care most about the numbers rather than human interaction between a blogger and a reader, and it’s sad to see. Hopefully thought all of it and all the exposing they will learn the difference between real passion and commitment to blogging and a fraud.

It’s funny because I’ve always surrounded myself with people who were someone, who meant something, who did work super hard for what they have achieved, and more power to them! I could easily turn into a hater and bash them instead of trying to help them rise, but when I support someone, there’s always one sole reason why I do, and it’s simple. I believe in them, their talent, voice whatever they have to bring to the table. But being surrounded by people who are more successful than you has it’s consequences, at least for me and even now it still greatly affects me. Because I compare myself to them all the time, the followers, the likes and engagement, because I wish to have the same level of support as they do. But that makes me feel worse, and question everything that I do. My last two blog posts (here and here) didn’t do as well as I’ve wanted them to. And it really hurt and they meant a lot to me and I worked hard on that content, putting so much heart and passion into every word and image. And I don’t want you to feel bad that you didn’t comment or click in the link. I just wanted to make it aware that despite of the #instafraud there are still bloggers who do are about their content. And I would recommend you to support them.I’m sorry if this comes across as a negative post, that’s not the intention at all. I am just really frustrated at how things are looking in the blogging world. Hopefully thanks to all the exposing it will stop. And I would talk about my outfit, why or how I’ve worn it. But it’s and old shoot and I just wanted to be warm, presentable for these photos and you guys have eyes anyway.

What are your thoughts on this matter? Do you happen to know some of these creators involved? What was your reaction to the whole situation? Please let me know in the comments below! ^_^ Love xxx


Scarf – Killstar

Coat  – Primark

Jeans – Forever 21

Rings – Shop Dixi

Shoes – Coast (similar)

Top – All Saints (similar)

Leather Choker – Camden Town (Similar)

Crystal Necklace – Regal Rose (similar, cheaper version)



Let’s be friends ^_^

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  • Saskia Bzn (La-Robe-Noire) April 20, 2017 at 3:46 pm


    La Robe Noire
    IG : @Saskiabzn
    Saskia! xo

  • Rakel April 21, 2017 at 9:27 am

    Simply, love it <3


  • Angela April 22, 2017 at 7:17 pm

    I know how you feel. I constantly feel discouraged because I compare my Instagram numbers to others. Sometimes I just feel like giving up on blogging. It’s good to be reminded that a lot of people do just buy their followers. I get those emails often too and I have never once even considered buying into that. I prefer my authenticity in posts, followers, and photos over a large but bought audience.

    Thanks for sharing your thoughts! Glad to see I’m not the only one that feels this way.

    xx Angela

  • Aqy✨ (@skinnydecflatte) April 23, 2017 at 9:47 am

    Love your eye makeup in here and the boots are lovely too <3

    skinnydecxflatte.blogspot.com xo

  • Aria Di Bari April 24, 2017 at 9:10 am

    This post is just so true! The thing with numbers is that it has always been important, no matter the decade we live in or the situation we are in. The problem is that it’s possible to fake those numbers today and since most brands aren’t as savy as expected, the instafraud problem will continue as long as Instagram is relevant… :/


  • Jacquard Flower April 24, 2017 at 3:16 pm

    Great post and outfit! I think it’s so important to remain authentic and true. Gemma x

  • Style Kooky April 28, 2017 at 9:15 pm

    Good read, I received loads of weird message as well, but the point is be true and be yourself.

  • alimackin2013 May 2, 2017 at 12:31 am

    Loving your goth look here, so chic–gothic in a good way. But wow don’t even get me started on the Instagram game. I think IG ‘s days are numbered as marketing tool–which could be a good thing. But yes it is bloggers and “influencers” who are responsible for this. They gamed the system with fake followers BIG TIME. But what is worse is the practice of following someone to get them to follow you back and then as soon as they do you unfollow them. This way you have a lot of followers while your are only following a few. If you look at accounts like this you will see the majority of the people these kind of influencers follow are brands. This is supposed to be good look–having a lot followers but only following a few. It it is Mean Girls to the tenth power.

    They say engagement on IG is down and that’s why. Because now, everyone is doing this, not just so called “influencers” and now everyone is aware so now no one is bothering to follow anyone or follow back. Funny but influencers are going to kill their own platform. Pretty sad. And this started too with the practice of bloggers who do not bother commenting back when someone comments on their blog, but responding by commenting back on their own blog to give the impression that they have more comments and engagement then they really do. But ultimately all this does and did as it has already happened. Is that it has led to LESS engagement. Well those are my feelings.

    Allie of ALLIENYC


Thank you so much for every comment made! Each one of them means a lot!

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